Through out the movie, Purab Shastri [ Ritesh Deshmukh ] [ main lead in the movie ] wears a helmet while driving his two-wheeler. This brings to the focus point about the accident deaths related to non-wearing of helmets and the stance of various state governments.
WHO released "Global status report on road safety" in 2009 and it has portrayed a bleak future and implementation of safety measures. Estimated National Helmet Wearing Rate is left blank in WHO report. It is blank because there is no scientific data available or it might be some kind of understanding between Indian Government and WHO.
71 % of vehicles in India are 2 wheelers. All the states has made wearing of helmet mandatory. Every now and then High Courts and Supreme Court express their dissatisfaction about the non-enforcement of law.
The Indian Government does not spend much on awareness. It also does not use Doordarshan extensively to increase awareness. What Indian population needs is awareness and implementation of various laws but not new laws which are "paper tigers".
As a citizen irrespective of nationality where do I stand ? is the question which has to be raised within ourselves rather than blaming Governments and non-implementations of law.
Cola and some other companies does not renew the advertising contracts on the basis of TRP's ?
Vijay Malik (Amitabh Bachchan) controlled India 24/7 channel is almost bankrupt due to non-renewal of advertising contracts based on TRP's. His income is not in proportion to the expenses. Assuming he supports through his personal wealth, how long can he succeed to prevent the channel from bankruptcy ?
The above point raises 2 question to my mind ?
[1] How TRP's are caluclated in India ?
TRP services are provided by TAM, aMap and BRUC. TAM has monopoly over ratings. The other two are relatively new in the game. I have sent an e-mail to the organisation to know more details. BRUC is the newer industry body founded in march,2008.
There are only two rating providers are working in India, TAM & aMap. They are not providing data using same methodology. From consumer point of view they are two separate ratings and we cannot compare them. This analogy leads to the conclusion that TAM is monopolistic.
The television channels have no option but to continue the services provided by TAM. They might be using aMap services for internal purposes only rather than for commercial purpose.
[2] Under which law, television channel should register and conduct themselves ?
World-wide most of the television channels are public limited companies. In India, some channels are private and some are public. The composition of the board of directors irrespective of the firm registration plays an important role.
To run a television channel requires money. And Indian Government until today did not give support through budget to bring down the cost of hardware. In this age, television channels cannot ignore the value of latest technology [ software & hardware ] and human capital.
If the channel is privately held, then the decisions are usually made by the chairman or the person who has invested the money. This gives a room for the channel to maintain quality of the content of the television. However, if the vested interests have their way, the channel may not survive for long or it has to bend ways to please vested interests.
If the channel is public limited, channel has always to worry about the bottom line rather than the quality of the content. Even if it is publicly held, vested interests can buy substantial interest and control channel according to their whims and fancies.
The basic question is how channels should conduct themselves and how to provide the quality content even under the pressure of vested interests or persons.
The questions are unresolved and it might take a couple of decades before a pragmatic solution is found.
The End.
This work by maniac.vardhan is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
0 comments :: key issues raised by rann movie …..
Post a Comment